• About Us

About Diamonds Camera - Retailing Cameras in Australia for over 40 years!

Diamonds Camera: Australia’s Leading Camera Store, Serving Photographers Nationwide Since 1980

Diamonds Camera, Video, and Digital has been at the heart of Australia's photography scene since 1980. Founded by Jim and Chris Diamantis in Adelaide, this flagship store has grown into one of Australia's premier camera retailers, trusted by photographers across the nation. Our pioneering approach to online camera sales in the early internet era cemented our commitment to serving photographers all over Australia with ease and convenience, offering Australia-wide shipping and unparalleled customer support.

Our Commitment to Australian Photographers

At Diamonds Camera, we are dedicated to providing photographers of all skill levels, no matter where they are in Australia, with the equipment, resources, and inspiration needed to capture their vision. Whether you're shopping from a bustling city or a quiet country town, Diamonds Camera is your trusted source for high-quality photography products and expert guidance. We offer fast and reliable Australia-wide shipping, ensuring that our extensive range is accessible to photographers across the continent.

We are proud to have served photographers nationwide with the same dedication and passion since our founding. Our customers consistently praise our knowledgeable staff, competitive prices, and extensive selection on platforms like Google Business and Trustpilot, establishing us as a trusted name within the Australian photography community.

Unmatched Selection and Expertise

Diamonds Camera offers an unparalleled selection of cameras, lenses, and accessories to meet the needs of photographers at every level and budget. Our extensive range includes the latest technology from leading brands like Canon, Nikon, Sony, Fujifilm, and more.

Our shelves are stocked with essential accessories such as:

  • Mirrorless Cameras: Discover cutting-edge mirrorless cameras with advanced features for every level of photographer.
  • Extensive Range of Lenses: Find the perfect lens for any style, from wide-angle to telephoto, compatible with leading camera brands.
  • Tripods: Keep your shots steady with a variety of tripod options, from compact travel tripods to heavy-duty models for studio settings.
  • Bags and Cases: Protect your gear on the go with our durable camera bags and cases, designed for convenience and maximum protection.
  • Filters: Enhance your photos with filters that reduce glare, increase contrast, and bring out vibrant colours for stunning images.
  • Lighting Equipment: Achieve professional lighting for any shoot with our extensive range of studio lights, softboxes, and flash kits.
  • Drones: Capture breathtaking aerial shots and videos with high-performance drones, perfect for enthusiasts and professionals alike.
  • Binoculars: Discover our range of binoculars, ideal for nature watching, sports, and outdoor events with clear, sharp optics.
  • And much more! Explore an array of accessories tailored to elevate your photography and videography experience.

Diamonds Camera offers Australia-wide shipping and dedicated online support, ensuring that photographers from all states have access to our premium products and expert advice.

Our Team and Expertise

Our team of expert staff brings a wealth of knowledge and a genuine passion for photography. We are always ready to provide personalised advice, answer questions, and help you find the ideal equipment to achieve your creative goals, whether you shop in-store at our Adelaide location or online from anywhere in Australia.

More Than Just a Camera Store

Diamonds Camera is deeply committed to fostering a vibrant photography community across Australia. We are passionate about empowering photographers of all levels to learn, grow, and connect. Throughout the year, we host community events and workshops in Adelaide and provide online educational resources, such as blog articles and tutorials, designed to connect photographers nationwide, share new techniques, and stay inspired.

We're dedicated to creating a space where photographers from every corner of Australia can come together to learn, share, and celebrate their love for the art of image-making.

Why Choose Diamonds Camera?

As one of the leading camera stores in Australia, Diamonds Camera provides an exceptional experience for every customer. Here's why photographers across the nation continue to choose us:

We offer expert advice from a knowledgeable staff passionate about photography, an unmatched selection of cameras, lenses, and accessories from top brands, and competitive prices with frequent special offers. Our commitment to providing the lowest prices means that if you find a better offer elsewhere in Australia, we'll do our best to beat it. Our Rundle Street location is accessible and welcoming to those in Adelaide, and we extend our services online with Australia-wide shipping and flexible payment options like Zip Pay.

If you're seeking an alternative to Camera House anywhere in Australia, discover the Diamonds Camera difference today. We're here to assist you and provide express shipping for all your photography needs.

Our History: From Humble Beginnings to Industry Leaders

Founded in 1980 by brothers Jim and Chris Diamantis, Diamonds Camera began with a focus on camera repair, fueled by a deep passion for photography and a desire to help others maintain their cameras in top condition. This dedication quickly led to expanding into camera sales, providing Australian photographers with access to the latest equipment and expert advice.

In 2001, current Director Nicholas Diamantis launched Camerastore.com.au, one of the very first online camera stores in Australia. At the time, the internet was just emerging, and buying a camera online was an entirely new concept. What began as an experiment quickly turned into a huge success, paving the way for online camera retail across Australia. Although Camerastore.com.au has since been retired to focus on Diamonds Camera as a national brand, the Camerastore name continues to be used on various platforms, reminding us of our pioneering spirit in the industry.

Over the past four decades, Diamonds Camera has evolved from a small Adelaide camera store into a leading name in Australian photography. Our commitment to quality, customer service, and innovation has earned the trust of photographers across the nation.

Evolving with the Times

Our name reflects our journey of growth and adaptation alongside the ever-changing world of photography:

Diamond Photographic: Our roots in camera sales and repair, establishing ourselves as a leader in South Australia.

Diamonds Camera and Video: Embracing the rise of video technology, expanding our offerings to include the latest video cameras.

Diamonds Camera, Video, and Digital: Leading the way in the digital imaging revolution, providing cutting-edge technology and expertise to photographers.

Diamonds Camera: With a focus on cameras that record incredible video quality, the distinction in our name has been removed, and Diamonds Camera now represents a straightforward, trusted name in photography across Australia.

Our Commitment to You

At Diamonds Camera, we're more than just a retailer; we're your partners in photographic excellence. Our commitment to you includes offering the largest camera range at the lowest prices—if you find a better offer elsewhere in Australia, let us know, and we'll do our best to beat it. Our expert advice and support are always available through our knowledgeable staff, ready to guide you towards the perfect photography solutions. We also foster a thriving community by connecting you with fellow photographers through events and educational resources.

Visit us in-store at our Rundle Street location or explore our website to discover the Diamonds Camera difference, wherever you are in Australia.

What Our Australian Customers Say

"Diamonds Camera has been my go-to for all my photography needs. Their expert advice and Australia-wide shipping make shopping effortless." - Sarah, Sydney

"Exceptional service and a fantastic range of products. I love that I can order online and have everything delivered to my home in Perth." - Liam, Perth

Diamonds Camera, established over 40 years ago by founders Jim and Chris Diamantis, is one of Australia’s longest-standing, family-owned camera retailers. Based in Adelaide, Diamonds Camera has built a legacy as a trusted source for high-quality photographic products, expert advice, and exceptional service. With an extensive range of cameras, lenses, accessories, and other photography essentials, Diamonds Camera serves both amateur enthusiasts and seasoned professionals across Australia.